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Amazon: Principled Employer?

Amazon’s been in the news recently and we’ve been getting questions about them on our social media accounts.  While Amazon doesn’t speak much about purpose/mission/vision/values on its customer facing site, there is more on the jobs portal.  Here’s what we discovered so far…

Amazon‘s Mission Statement:

We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.

Amazon‘s Vision: Also described as a “goal”

Our vision is to be Earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

Amazon‘s Core Values: Also called “leadership principals”

1) Customer Obsession

2) Ownership

3) Invent and Simplify

4) Are Right, A Lot

5) Learn and Be Curious

6) Hire and Develop the Best

7) Insist on the Highest Standards

8) Think Big

9) Bias for action

10) Frugality

11) Earn Trust

12) Dive Deep

13) Have Backbone; Disagree and Commit

14) Deliver Results

Primary Source(s):

Ticker: AMZN

Secondary Source(s):

Source(s) Disclaimer:

We have a strong preference for primary sources (i.e. direct statements issued from the company) when citing purpose/mission/vision/values.  We believe that the wording and accessibility these statements are THE BEST indicator of the company’s commitment to operating a purposeful organization.  Often times primary sources are not easily accessible via normal channels (websites, sec filings, job postings, executive interviews, etc) in which case we rely on secondary sources (aka hearsay).  We usually caution against relying too heavily on secondary sources.  Please contact us at with any comments, corrections, or updates.

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