Do you think that all this “higher purpose” stuff is just for newbies and small-timers? It’s time to start thinking bigger. $100 Billion D

How Lyft uses culture and core values as a guide through turbulent times.

Amazon’s been in the news recently and we’ve been getting questions about them on our social media accounts.  While Amazon doesn’t speak much about purpose/mission/vision/values on its customer facing site, there is more on the jobs portal.  Here’s what we discovered so far… Amazon‘s Mission Statement: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. Amazon‘s Vision: Also described as a “goal” Our vision is

Even super stars companies hit the occasional bump-in-the-road. This unfortunately is the case with transportation disruptor, UBER. Scandals have rocked the organization most of the year and recently forced CEO Travis Kalanick to step down from the company he founded. We are hopeful that UBER’s next CEO will course correct and we support her/his efforts to focus the company’s next major innovation on purpose and values. Here’s where UBER stands today (6/23/2017) … UBER‘s

With the recent Amazon acquisition, it will be interesting to see how/if Whole Foods Market can stay true to the higher purpose that’s carried them through good times and bad. As a reminder, here's where Whole Foods stands now... Whole Foods Market‘s Higher Purpose: With great courage, integrity and love – we embrace our responsibility to co-create a world where each of us, our communities and our planet can flourish. All the while, celebrating the sheer love and joy of food

CCG's Higher Purpose: To promote the best places on earth to work, shop, play and invest. CCG's Mission Statement: To connect people with purpose, and put purpose into action CCG's Vision: To see individuals, teams, and organizations of every kind begin new adventures with purpose, and thrive. CCG's Core Values: (Force Ranked) 1) We do the right thing, always. 2) We are present in every conversation, with every stake holder 3) We value succeeding as a tribe while excelling as

WD40's Higher Purpose: To create positive lasting memories in everything we do. WD40's Mission Statement: Our mission is to deliver unique, high-value and easy to use solutions for a wide variety of maintenance needs in workshops, factories and homes. WD40's Core Values: (Forced Ranked) 1) We value doing the right thing. 2) We value creating positive lasting memories in all our relationships. 3) We value making it better than it is today. 4) We value succeeding as a tribe whi