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At Kaiser Permanente, we are relentless in our pursuit of excellence. Founded nearly 80 years ago, our unique business model sets us apart — positioning us to drive improvements across the industry and around the world. As the nation’s leading not-for-profit health plan, we proudly serve 11+ million members from 600+ locations in 8 states and D.C. Together, our 200,000+ employees work as one to positively impact the lives of our members, employees, and communities. Come drive quality, inspire excellence, and create change for the better. Bring your talents to Kaiser Permanente, and see your visionary ideas make a difference in the lives of others. This is your opportunity to shape the future of health care. Be essential.
Kaiser Permanente exists to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We stand for total health. It’s the philosophy we live and breathe in our service, our buildings, and our care delivery. Total Health is a powerful idea, built with equal parts integration, prevention and empowerment.
The Coca-Cola Company
From Linked-In page: The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint; support active, healthy living; create a safe, inclusive work environment for our associates; and enhance the economic development of the communities where we operate
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. • To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference.
Trader Joes
It all started in the 50s... Would you believe we started out as a small chain of convenience stores? It’s true. Way back in 1958. We were called Pronto Markets. In ‘67, our founder, the original Trader Joe, changed our name (yes, to Trader Joe’s) and the way we do business. We made the stores bigger (if you can imagine), decked the walls with cedar planks and donned our crew in cool Hawaiian shirts. Most importantly, we started packaging innovative, hard-to-find, great-tasting foods under the “Trader Joe’s” name. That cut our costs and saved you money. Still does. And that’s important, because “Value” is a concept we take very seriously. And by ‘Value,’ we mean great everyday prices on all of our great products — no sales, no gimmicks, no clubs to join, no special cards to swipe... How do we do it? We buy direct from suppliers whenever possible, we bargain hard to get the best price, and then pass the savings on to you. If an item doesn’t pull its weight in our stores, it goes away to gangway for something else. We buy in volume and contract early to get the best prices. Most grocers charge their suppliers fees for putting an item on the shelf. This results in higher prices... so we don’t do it. We keep our costs low — because every penny we save is a penny you save. It’s not complicated. We just focus on what matters — great food + great prices = Value.
Our mission is to bring you the best quality products at the best prices.
Dell Technologies
From Corporate Investors Page: Dell Technologies is the world’s largest privately-controlled technology company We provide the essential infrastructure for digital business and IT transformation through our family of strategically aligned businesses that see the world the same way—yet offer customers choice. Built on the combined capabilities of Dell, EMC II, VMware, Pivotal, SecureWorks, RSA and Virtustream in one company, Dell Technologies is best positioned to address our customers’ critical IT needs in the data center. From Linked-In page: About us Dell is a part of the Dell Technologies family of brands. Dell Technologies is a unique family of businesses that provides the essential infrastructure for organizations to build their digital future, transform IT and protect their most important asset: information. The company services customers of all sizes across 180 countries – ranging from 98 percent of the Fortune 500 to individual consumers – with the industry's most comprehensive and innovative portfolio from the edge to the core to the cloud.
“Dell Technologies exists to bring opportunities to our customers” YouTube video from Dell Career Specific YouTube Page (First 10 seconds of video) What we value & How we work Our top culture attributes that drive the company's success include: • Customers: We believe our relationships with customers are the ultimate differentiator and the foundation for our success. • Winning together: We believe in and value our people. We perform better, are smarter, and have more fun working as a team than as individuals. • Innovation: We believe our ability to innovate and cultivate breakthrough thinking is an engine for growth, success and progress. • Results: We believe in being accountable to an exceptional standard of excellence and performance. • Integrity: We believe integrity must always govern our fierce desire to win. Video = See also: #CultureCode at Dell info graphic :
John Deere
From company’s ‘about us’ page: We work every day to uphold our founder’s core values. Integrity, quality, commitment, and innovation are more than ideals we work toward. They are values we live and breathe – values found in every product, service, and opportunity we offer. For those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land. John Deere is committed to your success. Because of our past, our passion, and our purpose for helping you become more profitable and productive, John Deere is uniquely positioned to be the equipment supplier of choice. The quality of a company is expressed through the quality of its leadership. For more than 180 years, John Deere has benefitted by strong, decisive leaders at its helm, dedicated to the core principles of integrity, quality, commitment, and innovation. From Linked-In page: Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. From youtube: History of John Deere video
Our Purpose We are committed to serving those linked to the land, helping to improve living standards for people everywhere • Our business aims to consistently deliver superior value to all stakeholders. • Our purpose guides us as we continue the journey our founder began in 1837. • We believe that journey leads to a future that holds great promise and opportunity.
Panera Bread Company
We are Panera Bread And we believe that good food, food you can feel good about, can bring out the best in all of us. Food served in a warm, welcoming environment, by people who care. To us, that’s good eating and that’s why we’re here. From Linked-In page: ...Thirty years ago, we started with one goal: to bake fresh bread from fresh dough every day in every bakery-cafe. No artificial preservatives or short cuts, just our bakers and hot ovens. We also wanted to be part of our communities so we donated what was left at the end of day to our neighbors in need. As time went by, we opened new bakery-cafes across the country, and we looked for ways to get better. We added calories to our menu (long before we had to), provided free Wi-Fi (before it was popular) and switched to poultry and pork raised without antibiotics... (read more at
We are Panera Bread And we believe that good food, food you can feel good about, can bring out the best in all of us. Food served in a warm, welcoming environment, by people who care. To us, that’s good eating and that’s why we’re here.
Note: Pepsi (the beverage) is brand of "PepsiCo" the company. From the company about us site: At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. From Linked-In page: PepsiCo is a global food and beverage leader with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. see also SEC filing, Annual Report (10-k) filed Dec 30, 2017. “North American Beverages” (NAB)
Pepsi’s Performance with Purpose • At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. Our Mission: • As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. • We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth. “The idea that being a great company, means being a GOOD company is at the heart of Performance with Purpose” - youtube video by PepsiCo’s CEO, Indra K. Nooyi (1min 59 second)
From company’s ‘about us’ page and 2017 SEC 10K AT&T Inc. (NYSE: T) is a world leader in communications, media and entertainment, and technology. We are a leading provider of communications and digital entertainment services in the United States and the world. We offer our services and products to consumers in the U.S., Mexico and Latin America and to businesses and other providers of telecommunications services worldwide. We also own and operate three regional TV sports networks, and retain non-controlling interests in another regional sports network, a joint venture that aims to create media and digital brands and a network dedicated to game-related programming as well as internet interactive game playing . And we’re a Fortune 10 company. (SEC 10k, Section: Scope, From Linked-In page: We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable.
No dedicated "purpose/mission" page. Several quotes/comments suggest the mission is “Connecting People with their world” “AT&T wants to connect people with their world, everywhere they live, work and play and do it better than anyone else,” said Susan A. Johnson, senior vice president, Global Supply Chain at AT&T. - AT&T news room article AT&T's 141-year history of innovation is a story about people from all walks of life and backgrounds coming together to connect people to their world...anywhere, anytime and on any device. AT&T is dedicated to connecting people, regardless of technology experience or capability, with their world.
From: press release on company website dated 3/16/2018 - at bottom has an "About Us" section. Founded by Yvon Chouinard in 1973, Patagonia is an outdoor company based in Ventura, California. A Certified B Corp, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing nearly $90 million to date in grants and in-kind donations.
• Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. • We believe in extending our mission to cause no unnecessary harm to every area where Patagonia has influence. That way, as Patagonia grows in size, our efforts to meet the challenge of our mission can be amplified exponentially. • We believe that success in business over the next 100 years will have to come from working with nature rather than using it up. • “At Patagonia, the protection and preservation of the environment isn’t what we do after hours. It’s the reason we’re in business and every day’s work.” • Our goal is to reduce the adverse social and environmental impacts of our products and to make sure they are produced under safe, fair, legal and humane working conditions throughout the supply chain.
From company’s ‘about us’ page: Monsanto is a global modern agriculture company. We develop products and tools to help farmers around the world grow crops while using energy, water, and land more efficiently. We believe innovation has the potential to bring humanity’s needs in balance with the resources of our planet. From Linked-In page: We’re more than 20,000 dedicated employees focused on developing solutions to help farmers have better harvests while using resources more efficiently. We work to help farmers grow crops in a more sustainable way. We think holistically about how food is grown so farmers have the tools they need to have better harvests - so a balanced plate of meats, grains, fruits and vegetables is within reach of every family. YouTube video about Monsanto:
Monsanto is committed to bringing a broad range of solutions to help nourish our growing world. We produce seeds for fruits, vegetables and key crops – such as corn, soybeans, and cotton – that help farmers have better harvests while using water and other important resources more efficiently. We work to find sustainable solutions for soil health, help farmers use data to improve farming practices and conserve natural resources, and provide crop protection products to minimize damage from pests and disease. Through programs and partnerships, we collaborate with farmers, researchers, nonprofit organizations, universities and others to help tackle some of the world’s biggest challenges. From Facebook:
American Red Cross
Company website "About us" says: Each day, thousands of people – people just like you – provide compassionate care to those in need. Our network of generous donors, volunteers and employees share a mission of preventing and relieving suffering, here at home and around the world. We roll up our sleeves and donate time, money and blood. We learn or teach life-saving skills so our communities can be better prepared when the need arises. We do this every day because the Red Cross is needed - every day. Linked In "About us" says: The American Red Cross is a historic organization that works every day to prevent and alleviate human suffering. In other words, we help people prevent, prepare for, and respond to emergencies. We provide domestic disaster relief, blood collection and distribution services, preparedness information, health and safety training, service to the armed forces, and international services.
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
Container Store
Company website “About Us” says: At The Container Store, we’re working to build a business where everyone associated with it can thrive together! On July 1, 1978, we opened our doors in a small, 1,600 square-foot retail space in Dallas. Kip Tindell (Chairman), Garrett Boone (Chairman Emeritus) and Architect John Mullen opened a store offering an exceptional and eclectic mix of products devoted to helping people organize and simplify their lives. In doing so, they originated a completely new category of retailing, that of storage and organization. Initial cash capital was provided by Garrett, his father, and John Mullen, who were founding directors, officers and shareholders of the company. Today, The Container Store has grown to be the leading specialty retailer of storage and organization products in the United States and the only national retailer solely devoted to the category. With locations from coast to coast, our stores average 25,000 square-feet and offer more than 10,000 innovative products. We’re not just selling empty boxes; our time-saving solutions allow us to give our customers the promise of an organized life.
a mission to provide customers with storage and organization solutions through an assortment of innovative products and unparalleled customer service.
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Waste Management
Company website "About us" says: Waste Management, Inc. is a leading provider of integrated environmental solutions in North America. Waste Management is the largest environmental solutions provider in North America, serving more than 21 million municipal, commercial and industrial customers in the U.S. and Canada. We have invested in developing waste solutions for a changing world. Today, this includes not just disposal and recycling, but personal counseling to help customers achieve their green goals, including zero waste. Linked In "About us" says: Waste Management is North America's leading provider of integrated environmental solutions. We partner with our customers and communities to manage and reduce waste from collection to disposal while recovering valuable resources and creating clean, renewable energy. We are on a quest for environmental performance, a mission to maximize resource value, while minimizing – and even eliminating – environmental impact so that both our economy and our environment can thrive. Waste Management tailors its services to meet the needs of each customer group and to ensure consistent, superior service at the local level. Headquartered in Houston, the company serves nearly 20 million municipal, commercial, industrial, and residential customers through a network of 367 collection operations, 355 transfer stations, 273 active landfill disposal sites, 16 waste-to-energy plants, 104 recycling plants, and 111 beneficial-use landfill gas projects.
Waste Management is on a mission to maximize resource value, while minimizing - and even eliminating - environmental impact so that both our economy and our environment can thrive.
Katerra is bringing fresh minds and tools to the world of architecture and construction. We are applying systems approaches to remove unnecessary time and costs from building development, design, and construction. With the latest technology at our fingertips, efficiency no longer has to come at the expense of quality or sustainability. Led by a team that combines expertise from the most groundbreaking technology, design, manufacturing, and construction companies, we are transforming how buildings and spaces come to life. From Linked-in: Katerra is a technology company optimizing the way we develop, design, and construct buildings. Founded in 2015, today we are more than 1000 employees globally and already one of the top 25 multifamily general contractors in the U.S. Our team combines expertise in design, material sourcing, manufacturing, logistics, technology, and construction to provide a single integrated offering. Together, we are moving beyond compromise in the world of design and construction. Beautiful, sustainable, faster, less expensive—we believe building projects can deliver it all. Let’s break new ground. Together. Katerra is off to a fast start with more than 1000 employees, offices in four countries, a growing number of factories, and dozens of active projects. Founded in 2015, today Katerra ranks as one of the top 25 multifamily general contractors in the United States.
We believe that the multi-trillion dollar global construction industry is ready for change. Construction companies traditionally invest less than 1% of revenue in new technologies—lower than every other major industry. As a result, the last several decades have seen U.S. construction productivity fall while costs continue to go up. We are ready to do better. Katerra is bringing the technology, design, and supply chain innovations that revolutionized Silicon Valley to the world of architecture and construction.
From company website: • We are a values-driven company with a passion for life at home. Every product we create is our idea for making home a better place. At the IKEA Group, we have 355 stores in 29 countries*. * As of August 31, 2017 From Linked-in: • We have one common vision at the IKEA Group: To create a better everyday life for the many people. With over 700 million visitors to our stores and over 1 billion visitors to our website every year, we take our vision very seriously.
The IKEA philosophy is built on the belief of providing great quality furniture with great looking design at an affordable price.
Ben and Jerrys
From Linked-In page: Ben & Jerry’s believes business has a responsibility to give back to the community. We make the best possible ice cream in the nicest way possible. From parent company Unilever: Ben & Jerry’s was the first ice cream company to use Fairtrade-certified ingredients. It positions itself as unconventional and quirky, with its fun flavour names, and it has strong sustainability credentials. The Ben & Jerry’s story began in 1978, when school friends Ben Cohen and Jerry Greenfield opened their first scoop shop in a renovated Vermont gas station. The brand was acquired by Unilever in 2000. It is available in 33 countries around the globe. From b-corp profile page: Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. -
Our mission consists of three interrelated parts: • Product Mission • Economic Mission • Social Mission We believe that all three parts must thrive equally in a manner that commands deep respect for individuals in and outside the company and supports the communities of which they are a part Product Mission • To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating nutritious, natural ingredients and promoting business practices that respect the Earth and the Environment. Economic Mission • To operate the Company on a sustainable financial basis of profitable growth, increasing value for our stakeholders and expanding opportunities for development and career growth for our employees. Social Mission • To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally. Also see YouTube Video on Mission:
Charles Schwab
Company website “About Us” says: We are champions of investors and those who serve them. Since day one, we've set out to challenge the status quo, looking for ways to offer our clients more value and a better experience. We're confident our approach can help people take ownership of their financial futures Linked-in “About Us” says: Charles Schwab is a different kind of investment services firm – one that strives to disrupt the status quo of the traditional Wall Street approach on behalf of our clients. We believe today, as we did on Day 1, that when you find ways to improve the investing experience for your clients, then business results will follow.
Our purpose is to champion every client’s goals with passion and integrity. This purpose drives us to help our clients take ownership of their financial futures, helping people at all levels of income and every stage of life, because investing for the future is one of the most important things people can do for themselves and their families. We believe it is critical to the health of our communities and to our society. From company's facebook page: At Schwab, we believe in the power of investing to transform people’s lives. We see investing as an act of optimism and a commitment to the future. We share this belief with our clients — those individual investors and the people and institutions who serve them — who also believe that personal engagement, a sense of ownership, and a commitment to investing and the future can create personal freedom and security.
First United Bank
Linked-in “About Us” says: First United Bank is a progressive and innovative community banking organization. By virtue of its growth from a single unit bank into a multi-community banking enterprise, First United is categorized as a "Super Community Bank." We practice honesty, integrity, and exceptional customer service as we strive to be the best place to bank, work and invest. YouTube channel says: At First United Bank, we believe that in order to truly spend life wisely, we must have a holistic approach to life that encompasses faith, financial well-being, wellness, and personal development.
Our Purpose: To inspire and empower others to Spend Life Wisely.
Trademark Property
From Company Job Description: Founded in 1992, Fort Worth-based Trademark is a 120+ person firm that creates, invests in and operates retail, leisure and mixed-use properties taking a long-term view in meeting the needs and exceeding the expectations of communities, retailers, owners and investors. The company’s focus is market dominant regional malls, lifestyle/specialty and town center properties across the US, and community and power centers on a regional basis. Company website “About Us” says: Trademark is a full service real estate firm focused on investments, development and institutional services of experiential, mixed-use and daily needs properties. We distinguish ourselves through our track record as a value-add operator and trusted institutional advisor that believes retail properties must constantly evolve to maintain their relevance. Linked-in “About Us” says: Asset Services, Investments, Development, Property Management, and Leasing
our purpose (is) to enhance communities and enrich lives, the Trademark Make a Difference mission encourages community service at all levels of the company YouTube Video to Trademark’s Purpose Trademark’s employees and properties are committed to making a difference in the communities we serve through our: Volunteerism Conscious Place initiatives Properties to raise awareness, money and partner with community organizations
Company website "About Us" says: We are a team of entrepreneurial investors and strategic implementers who bring workspaces, insight, and capital to the table. The time we spend working with leaders who strive for stakeholder engagement brings to life our belief that business is good because it creates value. Linked-in "About Us" says: Who Are We? Even the most growth-oriented businesses hit a ceiling at some point in their journey. MAC6 provides the collaborative space and culture-focused leadership programs that push conscious leaders to conquer the complexities and scale their business.
We're advocating capitalism as a force for good to elevate humanity and eliminate poverty. WE BELIEVE in free enterprise capitalism as the only socio-economic system ever conceived with the power to lift untold billions from poverty. WE BELIEVE that true capitalism promotes absolute fairness and limitless opportunity for all, fostering self-reliance, freedom, and happiness worldwide. WE BELIEVE that Conscious Capitalism®, a philosophy of capitalism in its most honorable form, is the means to restore society's faith in the continuing power of capitalism to change the world.
Whole Foods Market
COMPANY INFO America’s Healthiest Grocery Store™ Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we’re all about. Oh yeah, we’re a mission-driven company too. 
OUR HIGHER PURPOSE STATEMENT With great courage, integrity and love – we embrace our responsibility to co-create a world where each of us, our communities and our planet can flourish. All the while, celebrating the sheer love and joy of food.
WD-40 Company
WD-40 Company produces lubricants, hand cleaners, and household cleaners worldwide. Its products include WD-40, a multi-purpose product, which acts as a lubricant, rust preventative, penetrant, cleaner, and moisture displacer; WD-40 Specialist, a line of best-in class specialty maintenance products; 3-IN-ONE Oil, a drip oil for household consumers that has application in the areas of locksmithing, HVAC, marine, farming, construction, and jewelry manufacturing, as well as household consumer applications; and a range of heavy-duty hand cleaner products.
Our Purpose We create positive lasting memories by solving problems in workshops, factories and homes around the world.It’s About the People At WD-40 Company, we know that purpose mobilizes people in a way that pursuing profits alone never will. The reason for this is simple. A company with a clear sense of purpose ignites the passion of its employees and inspires the trust of its customers.The blue and yellow can with the little red top has been leaving end-users with positive lasting memories for more than 60 years. 
Y scouts
About us We are in the business of finding purpose-aligned and performance-proven leaders who help organizations achieve their missions faster.
Purpose: our Y Scouts purpose is to transform how people and organizations connect to work that matters Mission: we’re on a mission to connect 10 million people to work that matter
"About us" section on Amazon's Linked-in page Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.
Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. (from Amazon's Linked-in page) - We seek to be Earth’s most customer-centric company. We are guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. (from Amazon 10k SEC filing)
From the "COMPANY INFORMATION" section. Medtronic is improving healthcare for more people, in more ways, and in more places than ever before.
THE MEDTRONIC MISSION: (1) To contribute to human welfare by application of biomedical engineering in the research, design, manufacture, and sale of instruments or appliances that alleviate pain, restore health, and extend life. (2) To direct our growth in the areas of biomedical engineering where we display maximum strength and ability; to gather people and facilities that tend to augment these areas; to continuously build on these areas through education and knowledge assimilation; to avoid participation in areas where we cannot make unique and worthy contributions. (3) To strive without reserve for the greatest possible reliability and quality in our products; to be the unsurpassed standard of comparison and to be recognized as a company of dedication, honesty, integrity, and service. (4) To make a fair profit on current operations to meet our obligations, sustain our growth, and reach our goals. (5) To recognize the personal worth of employees by providing an employment framework that allows personal satisfaction in work accomplished, security, advancement opportunity, and means to share in the company's success. (6) To maintain good citizenship as a company.
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